With the obvious exception of advertising, technical writing is most likely the most commonly read form of writing we come across day to day. Broadly speaking, technical writing answers the all too many ‘how to’ questions we all ponder.
At Inkability, we research, edit and write technical material for any audience. We understand the different ways publications need to be written and the terms and language that need to be employed.
Our technical writers keep up to date with the latest of technology and understand the notion behind it and how to then covey this through their writing.
Ultimately our copywriters aim to use their skills and expertise to turn indecipherable information into writing that can be understood by everybody, diminishing the annoyance of jargon and the excessive use of technical terms.
At Inkability we are all too aware that customers are becoming tired of traditional advertising techniques and have almost developped blind spots to them. Nowadays customers want to be informed, they are wise to what they want and spend time doing careful research before making a final decision.
To conquer this change in trend, SEO articles have become the primary way to bring in new visitors to your site and present yourself to likely customers. It is an inexpensive way to successfully market and advertise your site.
Here at Inkability, we have coywriters that write articles which are informative and interesting. We write well researched articles on various niches which are fresh are unique to engage your reader. We aim to engage your audience and ultimately place you higher in search engine rankings and boost your web sales.
Your website is a major asset to your company. Content is the sure fire way of attracting and retaining visitors to your site.At Inkability, we write web content for you which not only reflects a fantastic image of your company but also shows visitors exactly what you offer.
Our content is search engine friendly, making it easier for both customers and search engines to find you. SEO has many factors. Website copywriting being a good starting point, as written content is one way to determine your sites value and presence. Not only do SEO’s like fresh and unique content but we are also aware that search engine ‘spiders’ comb the internet and search for content which is easy to understand, short and relevant; something Inkability excel at.
Finally, our content is well written, persuasive, clear, concise and interesting. In turn this will encourage more and more visitors to your site, which is after all the ultimate goal.
Creative content plays a vital role in convincing visitors to take those actions you most want them to take. In fact, the whole point of your website is to encourage customers to do exactly this. Therefore your content must be appropriate for your audience.
Take for example, a situation where after eating a truly satisfying meal, you feel you have no room for dessert. The aim of a good dessert menu is to make you change your mind, to conjure up an emotional need, to create a want. You don’t need a dessert but the menu makes you want it.
At Inkability, we aim to create unique and engaging pieces of content which leaves your visitors salivating and eager for more. Content which is fresh and engaging as well as vivid and unforgettable. We like content which seduces visitors; we do this by using subtle yet effective words.
We will grip the attention of potential customers as we know creative content sells. Your visitors won’t be able to resist the urge to support your cause, sign up or buy.
When we are looking to buy something new, perhaps a television or maybe a garden swing, we like to know what other people think about it. Consequently, we search for reviews.
Consumers are very interested in reading product reviews before deciding on whether or not to purchase a particular item. Review articles and posts have therefore become in high demand.
If you are selling products on the internet, then not only will you need a website to display your products but you will also need product review writing. This is crucial for selling products as it persuades consumers to purchase the products you are selling. In turn you will see an increase in sales.
At Inkability, our writers realise they need to understand a product first and then write a review about it. We also have writers with good technical knowledge and understanding, which is necessary when reviewing specific products such as gadgets or electronic items.
Not only will we research your products, but we also endeavor to include a description/ important details about your product, its uses, its price and the overall benefits.
Travel writing captures the heart of travel destinations and aspires to demonstrate experiences using words. Travel writing requires good research and understanding.
Consumers are interested in information that tells them exactly what they want to know, perhaps about a specific destination or a particular resort.
At Inkability we make sure that our travel writing is articulate and accurate. Our writers also make sure that content is interesting and valid.
We like to write about all aspects of travel; the culture, the people, the food, the common attractions and even the unexplored territories.
We aim to captivate your readers and ensure that they only think of using your website when intending to purchase.
Blog writing or more commonly known as ‘blogging’ has become the informal way of staying in touch with clients and new prospective business. Blogs are like personal diaries and can be written on a wide range of topics.
A decade ago, blogs were not really heard of. Today however, millions of people blog. The main benefit is that, blogs are a key way to get your message across. It enables you to reach a wider and varied audience.
Blogs are essential to any business. With more than seventy percent of traffic coming through search engines, blogs enable you to update website content regularly, in an affordable manner.
The writers at Inkabilty, like to write blogs which are interesting, and informative. We tend to keep conversation relaxed and enjoy writing about a variety of topics.
We aim to create blogs which will; enhance your online presence, keep regular contact between you and your audience and also appeal to online search engines.
Social media blogging offers the perfect way to connect with an enormous audience. Content placed on social media sites will be shared by millions of readers who will pass the message on to other readers. It is this ‘viral’ nature of social media which makes it so effective and worthwhile.
At Inkability we write viral content which is easy to understand, worth reading and talking about, simple to spread and rewarding to share. We want to make the reader think ‘I have to go and tell so-and-so this.’
We aspire to write viral content which will increase; your brand awareness, attract new users and increase your sales.
We know that viral content is fast becoming king.
It is often very hard to notice mistakes in your own work as you sometimes read what it should say as opposed to what it actually does say.
All content needs to be well presented and spelt correctly. The smallest of mistakes can put off a potential customer and leave the impression of a slipshod company, essentially losing you business.
We will cast a fresh pair of eyes over your content and rectify even the smallest of mistakes, taking full advantage of your chances of online success and making sure that small mistakes don’t end up costing you in the long run.