What is Creative Writing?
Advertising companies are aware that beauty is the key to sales. When promoting a holiday, they use pictures showing beautiful scenery, delicious food, fancy resorts and people relaxing whilst having fun. Products that we buy for their performance or their features also have to look nice in order for us to show real interest.
Words have this effect too without you even realising it. Your mind conjures up images from what you read. If what you are reading is beautiful, then your reading experience will be enjoyable.
Effective creative writing stirs up positive reactions. It can persuade, engage, inspire and even create success. Sometimes creative writing is undervalued or even overlooked by many companies leaving them missing out on an abundance of opportunities.
Why Would You Need Creative Content?
It is clear that creative content plays a vital role in convincing visitors to take those actions you most want them to take. In fact, the whole point of your website is to encourage customers to do exactly this. Therefore your content must be appropriate for your audience.
Take for example, a situation where after eating a truly satisfying meal, you feel you have no room for dessert. The aim of a good dessert menu is to make you change your mind, to conjure up an emotional need, to create a want. You don’t need a dessert but the menu makes you want it.
What Does Inkability Offer?
At Inkability, we aim to create unique and engaging pieces of content which leaves your visitors salivating and eager for more. Content which is fresh and engaging as well as vivid and unforgettable. We like content which seduces visitors; we do this by using subtle yet effective words.
We will grip the attention of potential customers as we know creative content sells. Your visitors won’t be able to resist the urge to support your cause, sign up or buy.