Why Is Website Content Important?
Your website is a major asset to your company. Content is the sure fire way of attracting and retaining visitors to your site.
SEO has many factors. Website copywriting being a good starting point, as written content is one way to determine your sites value and presence. Not only do SEO’s like fresh and unique content but we are also aware that search engine ‘spiders’ comb the internet and search for content which is easy to understand, short and relevant;
Remember?
Consider why you want to make the web page you have in mind? Why is your idea special? Who is your audience? Make a list of the type of people who will look for this information.
What Does Inkability Offer?
At Inkability, we write web content for you which not only reflects a fantastic image of your company but also shows visitors exactly what you offer. We know that people want content which will answer their questions, content which is east to follow and understand and quick to read.
We are aware that you only have between 3 and 5 seconds to grab the attention of a reader so we make good use of persuasive titles and sub headings, highlight important points. To make readers want to buy your product or subscribe to your service, we ensure that we include a clear ‘call to action’ on each page.
Our content is search engine friendly, making it easier for both customers and search engines to find you. It is also well written, persuasive, clear, concise and interesting. In turn this will encourage more and more visitors to your site, which is after all the ultimate goal.
Have You Ever Considered How People Actually Read On The Web?
Readers scan or skim text on the web rather than read word for word.
Web content needs to be 50% shorter than print as people read twenty five per cent slower on the web.
Readers don’t like information overload; information is better in small chunks. Headlines and sub headlines help readers to access information quicker and easier.
10 seconds is all it takes to grab the attention of a reader and 55 seconds for the reader to understand your company or product.